BTC On Tour Logo

GREAT NEWS! BTC “On Tour” London has a new date: Monday, September 28, 2020 at the Indigo at the O2.

If You Already Have A Ticket:

Mark your calendars, because your ticket will automatically be valid for the new date! If you can’t make the September show, you can check out our Facebook Event page to sell your ticket to someone else: Click here!

Sending you positive vibes now 💖 and see you in September!

1 Day. 20 Artists. 6 Hours Of Education.

Balayage & Blondes. Haircolor. Cutting. Barbering. Texture. Celebrity & Editorial Panel. Social Media Tips.

Tour Artists
Show Info


Monday, September 28, 2020


Indigo at The O2

205 Peninsula Square
Greenwich Peninsula, London


Behindthechair.com IS GOING BACK ON TOUR and we’re bringing all of your favorite industry icons, celeb stylists and social influencers to LONDON!

6 Hours Of Education

  • Watch live education featuring the industry’s most influential artists in balayage, blonding, cutting, barbering, extensions and texture. Plus, experts in celebrity styling and social media.

Takeaway Tips

  • Learn tips and techniques you can bring back to the salon ASAP.

Audience Interaction

  • Ask questions! Attendees will have the opportunity to participate and engage with artists onstage for an interactive educational experience.

Free Products & Giveaways

  • Every sponsor booth will be giving away FREE product and a chance to enter their HUGE giveaways!

Download the App

  • Search: Behindthechair in the App Store! Here, you can see the lineup, check out the schedule & get notifications about the show straight from your BTC FAM. You’ll also need the App to scan Sponsor QR codes and enter Giveaways!

The Schedule:

10:00 / VIP Doors Open

11:00 / General Doors Open

11:30 / Show Begins

12:00-13:00 / Segment #1

13:00-14:00 / Segment #2

14:00-15:30 / BREAK

15:30-16:30 / Segment #3

16:30-17:30 / Segment #4

17:30-18:30 / Segment #5

18:30-19:00 / End of Show + Giveaway Announcements

  • moroccanoil
  • alfaparf
  • virtue
  • olaplex
  • Redken
  • truss
  • lanza
  • denman
  • wella professionals
  • jpms
  • arc
  • schwarzkopf
  • amika
  • toni&guy
  • btcuniversity