News > New Appointments > concept USA Appoints Director of Education
Last updated: August 30, 2017 concept USA Appoints Director of Education

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Award-Winning Salon Owner Brian Grieve Brings Wealth of Experience to Role


Returning hair to its most natural state is the goal of concept USA—which is why they devote so much time and effort into making everything from shampoos to styling products that exceed their own expectations and truly repair the hair from within. To begin demonstrating their prowess in the reparative hair market, concept USA has found the right man to lead the company’s reinvigorated focus on education. Award-winning salon owner Brian Grieve has been tapped for the role of Director of Education for North America


Brian comes from 17 years of salon ownership, during which time he was able to build a successful reputation as understanding what hairdressers need from salon owners in order to succeed. The answer? Continued education, of course! Knowing these every day challenges behind the chair has given him the unique ability to overcome them.


Alongside his reputation, Brian is the recipient of many international awards including World Master of the Craft, UK Color Master and Best in Show Education. Previously, Brian was the Creative Director of B. Creative: Advanced Education—a network of workshops for stylists throughout the industry that he founded. Running B. Creative allowed Brian insight into how to connect education among stylists, distributors and manufacturers. 

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