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News > News > Winnie Harlow Is Paul Mitchell’s First-Ever Global Ambassador
February 1, 2021

Winnie Harlow Is Paul Mitchell’s First-Ever Global Ambassador

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Instagram via @winnieharlow // Photo by Micaiah Carter

John Paul Mitchell Systems Announces Winnie Harlow As Global Ambassador

John Paul Mitchell Systems (JPMS) announced supermodel Winnie Harlow will be Paul Mitchell’s first-ever Global Ambassador. The brand’s 2021 campaignshot by renowned photographer Micaiah Carter and styled by celeb stylist César DeLeön Ramirêz (@cesar4styles)celebrates the power of self-expression through hair, inspiring consumers to embrace their distinct beauty and explore their personal style.

 

Winnie is a remarkable woman that inspires people to be fearless and live beautifully. She truly exemplifies our ethos and we are thrilled to welcome her to the Paul Mitchell family,” says Michaeline DeJoria, JPMS Vice Chairman.  

 

Winnie is known for breaking the beauty mold and following her own path as a successful model and activist with a tie to hair since childhood. “Partnering with an iconic brand like Paul Mitchell is close to my heart, as my mom was a hairdresser growing up,” says Winnie. “I loved seeing her transform a client’s hair, put a smile on their face and leave them happy and ready to rule the world.” 

 

In addition to the partnership with Winnie, César will also be coming on board as a Brand Ambassador. The new campaign will feature a variety of looks César created especially for Winnie. César’s work has adorned hundreds of covers and spreads in leading magazines, plus some of his celeb clients besides Winnie include Ciara, Kylie Jenner, Kim Kardashian and Ariana Grande.

 

 
 
 
 
 
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