West Lane Capital Launches Elevated Beauty Group, Names Rachel Jud as CEO
Beauty Industry Veteran Rachel Jud Joins to Drive Innovation and Growth Across EBG’s Expanding Portfolio
Elevated Beauty Group (EBG), the newly formed beauty holding company of private equity fund West Lane Capital Partners, whose portfolio includes brands like Simply Organic Beauty and SEVEN Haircare, announces the appointment of industry veteran Rachel Jud as CEO, marking a significant step in their growth within the beauty industry.
For nearly a decade, West Lane Capital Partners has strategically built, integrated and expanded a portfolio of beauty brands spanning professional haircare brands, retail cosmetics brands and globally renowned nail care lines. With the appointment of Rachel as CEO, EBG is set to transform the industry by empowering beauty professionals, founders and consumers through innovation, education and collaboration.
Rachel has a proven track record of driving significant growth and launching disruptive marketing initiatives, most recently serving as President of Babe Original. Her ability to connect with consumers and professionals in impactful ways fosters brand loyalty, while maintaining a commitment to inclusivity and excellence. Her vision aligns seamlessly with EBG’s mission; to create, incubate and scale high-performance beauty brands that inspire confidence, celebrate diversity and elevate our world.
“Elevated Beauty Group is uniquely positioned to lead with its diverse and vibrant portfolio of brands,” Rachel says. “I’m honored to join this team and collaborate with these exceptional companies to build a brighter, more sustainable future for our industry.”
Nick Sternberg, Managing Partner of West Lane Capital Partners, adds, “We are honored and excited to have Rachel lead our growing beauty platform. Rachel’s experience and passion for the beauty industry will be a major asset to Elevated Beauty Group as it continues expanding its brand and business portfolio. West Lane Capital Partners remains actively focused on seeking additional acquisition opportunities in the broader beauty and wellness industry to integrate into the Elevated Beauty Group platform.”
Together, Rachel and EBG’s community of entrepreneurs, investors, and industry experts are working to shape the future of beauty by focusing on building innovative brands, products and experiences.
For more information, please visit https://www.elevatedbeautygroup.com.