Wella Professionals Celebrates 140 Years With The #140changemakers Collection

Wella Professionals Celebrates Its 140th Anniversary With A New Collection

Wella Professionals celebrates its 140th anniversary with the reveal of a digital collection of 140 unique haircolor transformations, created by the brand’s changemakers across the globe. Community has always been at the heart of Wella Professionals and to mark this exciting moment, stylists are invited to join the beautiful celebration.

Launched in October 2019, #140changemakers is a social celebration to showcase the most magnificent haircolor transformations of Wella Professionals’ colorists on Instagram, mainly created using the iconic Koleston Perfect with ME+. The #140changemakers campaign saw over 8,000 submissions from 23 countries.

“Koleston Perfect with ME+ is brilliant for a generation who is more attuned to what goes in and onto their body, and it provides an opportunity for hairdressers to be even more professional, no matter what their level of experience is. The application is easy from root to tip, resulting in an even, beautiful color,” said Wella Professionals Global Ambassador Rossano Ferretti, who curated and led the collection.

The collection is a tribute to the brand mantra, “Make Change,” which goes beyond the incredible haircolor transformations its stylist community crafts every day. Make Change elevates the industry’s ability to inspire positivity and demonstrates that change begins in the salon, but goes far beyond the chair. Wella Professionals’ extensive and dynamic stylist community creates change every day and the collection applauds their creations and transformations in the industry.

“With the #140changemakers anniversary collection, I wanted to hero stylists across the globe and bring to life their incredible craft. Our stylist community is continuously inspired by the individual beauty of their clients and the collection showcases the creativity behind each and every hair transformation. When curating the collection, I selected the looks based on technique, creativity, wearability and health—there is no beauty without hair health,” said Rossano.