Wella Professionals Announces Sophie Turner As Global Brand Ambassador

Coty Professional announces “Game Of Thrones” star Sophie Turner as the new Global Brand Ambassador for Wella Professionals. Sophie is the perfect muse—she’s consistently pushing style boundaries and making fearless, bold haircolor transformations! She inspires not only her fans, but the larger community of beauty professionals.

“I’m honored to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices,” says Sophie. “Working with them is a great creative collaboration because it gives life to my on-screen characters and allows me to express my personality off-screen, as well.” In her first activity to kick off the partnership, Sophie will appear in the brand’s North American Summer/Fall Campaign for its EIMI styling line. Behind the scenes of the production shoot, Wella Professionals Global Artist Sonya Dove collaborated with Christian Wood to create a modern, youthful style for the campaign—perfect for Sophie! Sophie will also bring Wella Professionals’ signature styles to life on the red carpet (she’s already worn looks featuring EIMI products at several appearances this year!)

“We are thrilled to announce Sophie as Wella Professionals’ Global Ambassador,” shares Laura Simpson, Chief Marketing Officer Coty Professional Beauty. “She’s an exceptionally talented artist who represents a generation of women who like to express themselves by wearing sophisticated haircolor. Exceptional haircolor results are only possible in the salon and using the best products and services, something which Wella Professionals proudly offers Sophie as well as millions of women and men around the world.”

For more information, please visit coty.com.