News > News > Wella Professionals Announces New Make Change Contest—Here’s How To Enter!
Last updated: January 08, 2020

Wella Professionals Announces New Make Change Contest—Here’s How To Enter!

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Wella Professionals Celebrates 140 Years With Make Change Celebration

To celebrate their 140th anniversary, Wella Professionals just launched the Make Change contest—an opportunity for stylists to enter their best haircolor transformations for a chance to be celebrated as a Wella “Changemaker.” Keep scrolling to learn how you can become one of the #140changemakers


Wella Professionals’ Global Ambassador Romeu Felipe at THE BTC SHOW. Photo Credit: Peter Wintersteller


Here’s How To Enter:

To be considered for selection as a Changemaker, stylists should share their color creation, featuring Koleston Perfect with ME+ and the Wella Professionals color portfolio, as a carousel of images on their own Instagram feed: 

  • Image 1: The final look.
  • Image 2: The before image (or, if not available, a description in the post copy).
  • Image 3: A selfie or shot of the stylist’s hands in action.
  • Post copy must include the full color formula, #140changemakers, @wellahairusa and the emoji flag to represent their country (USA or Canada.)


Important Dates & Deadlines

Entries will be collected from December 6, 2019 through 11:59PM ET on January 10, 2020. Finalists will be selected by a panel of Wella Professionals educators and ambassadors and will be evaluated on creativity and technical mastery.


The Wella Changemakers at THE BTC SHOW! Photo Credit: Tony Truty


The 10 Winners From North America Will Each Receive:

  • Their entry included on the Wella Professionals #140changemakers tapestry to be revealed in Seville, Spain in March 2020.
  • An all-expense paid trip to attend an exclusive educational event featuring North American Ambassadors Briana Cisneros (@brianacisneros), Zach Mesquit (@zachmesquit), Ryan Weeden (@ryan.weeden) and Global Ambassador Romeu Felipe (@romeufelipe) in April 2020 at the Wella World Studio in Calabasas, Calif.


The overall challenge will showcase 140 looks within a #140changemakers anniversary collection, revealed to a global audience in March 2020 at the International Trend Vision Creative Retreat and amplified by the brand in a multi-channel global marketing campaign. “Our stylist community creates change every day—it’s their superpower,” says Vito Pollina, Vice President NA Wella Professionals


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