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Last updated: May 12, 2020

Wella Professionals Announces New Brand Ambassador

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Wella Professionals Announces @paintedhair As Brand Ambassador

Wella Professionals just announced a new Brand Ambassador: @paintedhair!


Known for her impeccable balayage technique and as a pioneer in hair painting trends, @paintedhair, aka Patricia Nikole, brings her beautiful craftsmanship to Wella Professionals’ standards of excellence. Patricia is a skilled colorist and self-made entrepreneur who built a reputation for her signature ‘painted hair’ blends and natural looks. She has risen as one of the world’s most prominent hair artists on social media with 912k followers.


“Color and education are my shared passions with Wella Professionals. I am honored to collaborate with this iconic brand in its creative direction and to inspire and support a new generation of hairdressers to thrive in this wonderful industry of ours,” Patricia said.


In her new role, she will exclusively collaborate with Wella Professionals across areas including content creation, digital transformation, creative collaboration, product co-creation, color techniques, education innovation and influencer marketing. She will also create inspirational looks and serve as spokesperson for the brand.


Patricia is a credited color master who values the importance of a strong technical understanding of the way color works with hair. A seasoned professional known for pushing the boundaries of hair color without compromising the result, Patricia thrives giving everyday women beautiful transformations that help boost their confidence. Born in Sacramento, Calif., Patricia is also a mother of three who was raising her family on her own, successfully balancing and nurturing the growth of her personal life and her career. “My career has been nothing short of a dream since those early years and now partnering with Wella Professionals marks my biggest professional achievement to date,” she said. “I am a strong believer in ‘paying it forward’ and I will use this opportunity to collaborate with Wella Professionals in the coming years to give back to this beloved industry of ours.”


“Patricia’s personal and professional accomplishments are nothing short of exceptional. We’re very proud to attract new talent of her caliber,” said Carole Protat, Senior Director of Education. She perfectly exemplifies the future of our industry and her story is a true inspiration for an upcoming generation of hairdressers.”

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