Viviscal Donates $100K To PBA’s COVID-19 Relief Fund
Viviscal Will Donate $100,000 To The Professional Beauty Association’s COVID-19 Relief Fund
Viviscal will donate $100,000 to the Professional Beauty Association’s (PBA) COVID-19 Relief Fund to help stylists and beauty professionals enduring financial hardships as a result of the pandemic. The hair supplement brand will donate 10 percent of online sales totaling $100K to help aid licensed professionals who have not been able to work or are experiencing financial pressure due to the COVID-19 outbreak.
As part of the PBA Foundation, the PBA COVID-19 Relief Fund is awarding grants of $500 to stylists across the country. The fund enables licensed beauty professionals to receive emergency cash for short-term immediate needs, such as food, essential supplies and bills.
“As a brand that has always been committed to helping stylists and consumers advance hair health, Viviscal recognizes the need to support the health of the stylist community now more than ever,” says Stacey Ramstedt, Vice President of Specialty Hair Care Marketing at Church & Dwight, Inc. “We are grateful for our partnership with the Professional Beauty Association to support this incredible community of beauty professionals and alleviate some of the financial pressures caused by COVID-19.”
“Among the many changes and hardships the COVID-19 outbreak has brought, stylists have been impacted and are out of work and in need of our love, support and financial assistance,” says Viviscal Healthy Hair Ambassador Mara Roszak (@mararoszak). “As a stylist and salon owner myself, I know I speak for stylists and salon owners across the country when I say we’re a strong community and are extremely thankful for brands like Viviscal that are rallying to show their support.”
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