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News > TIGI®: New Partnership to Reinvigorate Brand
February 13, 2015

TIGI®: New Partnership to Reinvigorate Brand

Industry trendsetter TIGI® is about to get a whole lot more innovative. TIGI® has partnered with Texas-based Naterra International, Inc. to produce, market and distribute TIGI® Cosmetics.

 

“We’re excited to elevate the status of the iconic brand’s professional cosmetics line amongst fashion leaders, trend setters and professional artists,” says Naterra CEO Jin Song. “Partnering with TIGI® fits perfectly with the Naterra DNA: We believe in high quality products, innovative solutions and that it’s not just about creating your beauty, but revealing and re-inventing it, every day.”

 

The collaboration will take the best from both companies—Naterra’s ability to reinvigorate brands in the market and TIGI®’s global reach, successful product lines and influence in education—to form a groundbreaking and creative new partnership.

 

“TIGI® Cosmetics has always given creative synergy, inspiring makeup looks for our imagery and a vital asset to creating the ‘total lifestyle’ look. We are excited to see where the brand goes next,” says TIGI® Founder and International Creative Director, Anthony Mascolo.