TIGI® Expands Partnership with Beauty Systems Group
TIGI® is pleased to announce its expanded partnership with Beauty Systems Group (BSG) L.L.C. in the United States professional salon market. TIGI’s complete brand portfolio, including Copyright©olor™, will now be available in all Cosmoprof beauty stores and AMCO Professional beauty stores by March, tripling the brand’s current footprint in North America. In addition to the expanded presence in stores, TIGI® will also be available in select markets through Cosmoprof Sales Consultants.
“BSG is a proven partner for TIGI, and we are thrilled to even further develop our relationship to provide the very best service and support to our network of TIGI salons and reach even more stylists with this amazing brand by hairdressers for hairdressers,” explains Elisa Fischer, General Manager TIGI® Americas. “This partnership recognizes the opportunity we have to expose even more hairdressers to TIGI’s best in class education, leading styling brand, diverse wash and care ranges and creative color line.”
TIGI® is committed to a multi-channel distribution model to reach and provide the best service to as many hairdressers, salons and consumers as possible. This includes a full-service direct sales organization, distributor stores and Sales Consultants and strong national accounts.