News > News > The Sam Villa® Company Announces New Leadership Promotions
Last updated: October 17, 2022

The Sam Villa® Company Announces New Leadership Promotions

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Sam Villa® Promotes Katie Carey & Teresa Romero

The Sam Villa® brand is building a team supporting fresh insights. This just in—Beth Carson, Co-Founder of the Sam Villa® Company, promoted Katie Carey to Director of Digital Marketing and Social Media and Teresa Romero to Creative Director.


Keep scrolling to learn more about Katie and Teresa’s new leadership positions!



Katie Steps Into Her New Role As Director Of Digital Marketing & Social Media

For almost two years now, Katie has been involved in just about every aspect of the marketing and education strategies for the company, creating a fresh vibe and a huge fanbase. In her new role, she will take the lead in directing social media to set a strategic direction. Katie will continue to map out weekly educational content and digital marketing with all team members, including Sam Villa, Teresa Romero, the ArTeam and Ambassadors. She will also work closely with Tom King, VP of Sales and Amy Wurtele, Director of Products and Logistics to develop content for new product launches and promotions, as well as the growing Sam Villa® Affiliates community.


“As a licensed cosmetologist, I’m passionate about the prosperity of our industry, and it’s truly a celebration to get to work for a brand that is presently centered around beauty education and advancing skill sets. I look forward to further accelerating the growth of Sam Villa® Co.’s already established brand to continue fostering the success of beauty professionals and beyond,” says Katie.



Teresa Takes Her Talents To The Next Level As Creative Director

Teresa has demonstrated her vision, talent and valuable contributions in the creative direction of photo shoots, producing beautiful trend-forward imagery for brand positioning and education. In her new role, she will oversee public relations and media. Teresa will have lead responsibility for developing and managing education classes for industry events, including the successful Thrive On educational series and in-salon class catalog.


“I’m very excited to be creative director and deeply committed to support salon professionals through inspiration, artistry, collaboration and knowledge. The Sam Villa® culture of #ArtistsSupportingArtists and #BrandsSupportingBrands is a community I believe in and one that I’m looking forward to cultivating through imagery and education,” says Teresa.


“Please join me in congratulating Katie and Teresa on their well-deserved promotions! I’m super excited about this dynamic duo and their collaborative approach to the Sam Villa® brand marketing and education initiatives!” adds Beth.


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