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News > Industry News > Sustain Beauty Co Announces New VP of Brand Growth
August 5, 2021

Sustain Beauty Co Announces New VP of Brand Growth

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Beauty sustainability leader Sustain Beauty Co has announced the appointment of Kate Harrison (@kate___harrison) as VP of Brand Growth. Previously Senior Director of Professional Strategy + Business Development at amika and part of the team that helped push the brand into triple-digit growth over the past 5 years, Kate will join the team as they answer the call of sustainability in the professional beauty industry.

 

Completing her certification in Corporate Sustainability at NYU Stern School of Business in 2021, Kate says, “I am passionate about sustainability and love the ethos of Sustain Beauty Co with their focus on building a community of beauty professionals who care about their clients and want to grow cleaner, more eco-friendly businesses. Sustainability shouldn’t be overwhelming, with that all-or-nothing attitude. Sustain Beauty Co believes in providing high performance, sustainable options that hairdressers and salons can choose to edge towards, rather than leap into, sustainability.”

 

Kate is focused on replicating her professional channel community successes at amika. She built the @amikapro Instagram page to 55K in less than two years with her passion for the beauty professional, which became an important destination for the amika salon network during lockdown. Launching initiatives such as the successful series of Master Class sessions, and building an artist lineup and the salon affiliate program. Kate spearheaded and launched the amika’s first stylist group in 2020 to source the community in brand decisions.

 

“We are incredibly excited Kate is joining SBCo to help grow our community and provide what our members need to protect and grow their business,” said Valorie Tate, co-founder of Sustain Beauty Co. “Kate recognized that Sustain Beauty Co is as much a collaboration of like-minded artists, tools, brands and partners as it is a source of products for the performance-oriented hair stylist—she is the person to lead that community forward.”

 

Sustain Beauty Co, affectionately known as SBCo, was launched in 2019 to provide eco-friendly, high-performing alternatives to essential but polluting professional beauty products. It now offers a range of exciting products such as ECOHEADS showerheads and color mixer, Procare 24*7 foil printing machine, eco-friendly disposable Scrummi Towels and partners with sustainable brands like Green Circle Salons, Vish Color Management and Ergo that have similar mindsets of helping the beauty professional and serves one of the sustainability goals.

 

For more information on Kate’s journey and sustainable efforts with SBCo, visit sustainbeauty.co or @sustainbeautyco on Instagram.