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Last updated: June 25, 2024

Simone Biles Leads K18’s “Inside-Out” Campaign Through 2026

Simone Biles professional gymnast is K18's newest brand ambassador and will lead the Inside-Out campaign through 2026
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Photo Courtesy of DKC

Olympian Gymnast Simone Biles is K18’s Newest Brand Ambassador

K18 Hair, the industry-changing biometric hair science brand stylists (and clients!) can’t stop talking about, has unveiled their latest brand ambassador: Professional gymnast Simone Biles. Simone is serving as the face of K18’s ‘Inside-Out’ campaign that will run through 2026, making her K18’s longest-ambassador partner.


The multi-year partnership with the most decorated gymnast of all time, Simone, will showcase how the impossible is possible with her elevated hair routine that promotes inner strength and self-expression without the sacrifice of hair health—underscoring her shared commitments with K18 surrounding empowerment. 


K18’s ‘Inside-Out’ campaign featuring Simone will follow her routine both on and off the mat, encouraging consumers to “feel what’s possible” with K18. There will also be a national TV commercial unveiled this month, featuring styling by K18 Ambassador Jazmine Johnson (@glamherj).


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