Sabrina Carpenter is Redken’s First-Ever Celebrity Ambassador
Redken Welcomes Sabrina Carpenter As The Brand’s First Celebrity Ambassador
We’ll keep it Short & Sweet—pop sensation Sabrina Carpenter has been announced as Redken’s first-ever Celebrity Brand Ambassador.
The starlet is known for her relatable lyrics and of course, her signature blonde bombshell hair and fringe which she credits to Redken Shades EQ.
Behind the scenes, longtime hairstylist Scott King (@scottkinghair) and colorist Laurie Heaps (@_hairbylaurie) also say, “Sabrina’s blonde bangs and bouncy style have captivated consumers around the globe, a trade secret that [both Scott and Laurie] credit to Redken.”
“Beauty, and especially my hair, is a big part of my identity,” says Sabrina. “I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”
Click here for Sabrina’s signature color formula and haircutting guide:
For more information, please visit redken.com.
