Redken Welcomes Matt Swinney To Education Team, Redken Power Network

Redken Power Network Announces Newest Addition To The Team

If you know Redken education, you know that learn better, earn better is not just a motto—but an expectation. This nuance seeps into the brand’s every move, including their selection of industry leaders.

Redken welcomes Matt Swinney (@matt.swinney), industry-loved educator, artist and salon owner as the newest face to join the Redken Power Network.

“Matt has established himself as a true leader in the field,” begins Darren Oram, VP Education Redken USA. “His passion for the art of hairdressing and his vast experience make him an invaluable addition to our already exceptional team.”

Matt, what does it mean to be part of the Power Network?

“Being part of the Redken Power Network is like a dream come true. The blend of ambassadors, educators and influencers is really what sets the Power Network apart,” Matt shares. “Redken cares. Combining the three aspects of the industry [ambassadors, educators and influencers] really curates the education to ultimately affect people’s lives behind the chair and beyond.”

What can we expect from the Power Network into 2025?

“As the number one education company in the USA, I think it would be easy to be complacent but what I see with Redken is the opposite,” he says. “I can tell you that we are constantly looking to create an elevated experience when it comes to education and user experience—you can expect honest conversations, sharing of knowledge curated throughout my 25+ year career and dedication to making a difference within the Power Network and beyond.”

For more information, please visit www.redkenpowernetwork.com.