News > News > Redken Announces First Annual National Hair Gloss Day & Sweepstakes
Last updated: August 03, 2022

Redken Announces First Annual National Hair Gloss Day & Sweepstakes

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Photo Credit: @redken x @abigailbazzoli

Celebrate National Hair Gloss Day: Enter To Win The Sweepstakes!

Redken is establishing its first annual National Hair Gloss Day on August 3, 2022. National Hair Gloss Day will celebrate the self-identity, creativity, expression and confidence that comes from vibrant hair color. In honor of Redken Hair Gloss Day, stylists can enter to win a BIG GIVEAWAY.


The Grand Prize

Win 1 virtual OR in-person class at the Redken Exchange.


Here’s How To Enter The Giveaway

Fill out this fast survey to be entered to win—click here to enter! But, hurry. The sweepstakes dates are from August 3 to August 17, 2022.


What Is National Hair Gloss Day? 

For the first EVER National Hair Gloss Day, Redken spotlights Shades EQ Gloss—that originally launched in 1980. Loved by salon pros and clients alike, Shades EQ Gloss allows stylists to easily create personalized results that leave clients with beautiful, healthy-looking hair.


In just 20 minutes, Redken Shades EQ Gloss will refresh your client’s color for healthy-looking hair and can be used to tone brassy hair, color-correct and even add more dimension to color. With results lasting four to six weeks, it’s the perfect product for those clients looking for a quick refresh or even those who are flirting with the idea of a color change.


The Shades EQ Family Includes:

  •  Shades EQ Gloss to gloss, tone, refresh, correct, add dimension and blend grays
  • Shades EQ Bonder Inside for toning and strengthening in one use
  • Shades EQ Cream for long-lasting color results
  • Shades EQ Cover Plus for blending up to 75 percent gray


“We are thrilled to highlight the power of Shades EQ gloss service by launching Redken Hair Gloss Day to celebrate our loyal pros, fabulous consumers and Redken team that have worked to create Shades EQ Gloss!” said Candy Gebhart, Redken General Manager. “After years of incredible color creations and well-deserved hype, we are excited to use this new hair holiday as a chance to educate consumers on what exactly a hair gloss is and why it is such an important step in achieving healthy hair.”


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Related: 3 Toning Tips For Adding Depth With Shades EQ 


“As a colorist, I’m constantly doing a Shades EQ gloss service on my clients because it’s so versatile! It’s great for toning, color correcting, creating new color or even just adding shine and moisture,” explained Tracey Cunningham, celebrity hairstylist and Redken Brand Ambassador. “Redken Shades EQ Gloss is my favorite hair gloss because it’s easy to use and allows me to create personalized color for each client, so they always leave my chair happy with beautiful, healthy hair.”


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