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Last updated: April 23, 2021

PRAVANA Certified By PETA As Animal Test-Free

PRAVANA Peta Certified Animal Test Free Beauty Without Bunnies Program
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PRAVANA Is Animal Test-Free + Joins PETA’s Beauty Without Bunnies Program

While PRAVANA has always been cruelty-free, now it’s official. PRAVANA is certified by People for the Ethical Treatment of Animals (PETA) as animal test-free, and they have joined PETA’s Beauty Without Bunnies program. Read more about what being “PETA approved” means below!


What does animal test-free mean?

According to, here’s what the stamp of approval means: “Global animal test-free recognizes companies and brands that have verified that they and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products anywhere in the world and that they will never do so in the future.”


By joining the Beauty Without Bunnies program, PRAVANA now appears in PETA’s online database and resource for shoppers looking to buy animal test-free. Click here to read more about the program.


PRAVANA’s philosophy has always gone beyond traditional product creation by redefining hair color and care with a caring commitment towards others. This official certification for the entire brand portfolio is a badge worn with pride to honor that commitment and uphold the brand legacy.


For more information, visit

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