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News > NovaLash Announces its 2019 Lash Artist of the Year
February 9, 2019

NovaLash Announces its 2019 Lash Artist of the Year

NovaLash LAShoff 2019 Awards Eyelash Extensions

Raylene Cravens, congratulations! She’s the 2019 Lash Artist of the Year from NovaLash, announced at the global eyelash extension brand’s Quinceañera Party (celebrating 15 years of business!) at the 8th annual LashOff Gala. Scroll to see all the fun!

 

The LashOff Gala in Houston not only names the Lash Artist of the Year out of four talented finalists—it’s also a celebration for NovaLash artists who work with the most awarded and safest lash extension brand in the world. Top lash stylists and salons come from across the globe for education and training to help develop their business—and then, we party!

 

NovaLash LAShoff 2019 Awards Eyelash Extensions
NovaLash President and CEO Sophy Merszei

 

The Competition

Four finalists were chosen out of many applicants after submitting a video of their NovaLash technique and before-and-after images to a panel of judges including NovaLash President and CEO Sophy Merszei, NovaLash VP of Global Education Sophia Navarro and BTC Editorial Director Lauren Rees.

 

NovaLash LAShoff 2019 Awards Eyelash Extensions
NovaLash President and CEO Sophy Merszei with BTC’s Lauren.

 

The finalists this year were:

  • Nikki Melillo, @nikkimelilloooo, West Palm Beach, Fla.
  • Marte Fjeldberg, @martefjeldberg, Trondheim, Norway (and 2018 LashOff winner!)
  • Raylene Cravens, @okclashtrainer, Nichols Hill, Okla.
  • Jessica Gadzalinski, @jsxartistry, Green Bay, Wisc.

 

NovaLash LAShoff 2019 Awards Eyelash Extensions
The 2019 LASHoff finalists, from left to right: Nikki Melillo, Jessica Gadzalinski, Raylene Cravens and Marte Fjeldberg.

 

 

And the winners are…

As the 2019 Lash Artist of the Year, Raylene will receive over $25,000 in cash, prizes, advertising, marketing and travel with NovaLash! “Don’t give up, that’s my message,” Raylene said. “It is hard, and you’ll really want to throw your tweezers in the beginning. But don’t give up, and believe in yourself—because this company will believe in you.”

 

NovaLash LAShoff 2019 Awards Eyelash Extensions
2019 LASHoff winner Raylene Cravens with NovaLash President & CEO Sophy Merszei.

 

Besides the overall Lash Artist of the Year, NovaLash celebrates its artists with three more award. They are:

 

Fan’s Choice of the Year: Jessica Gadzalinski

NovaLash LAShoff 2019 Awards Eyelash Extensions

 

Classic Winner: Nikki Melillo

NovaLash LAShoff 2019 Awards Eyelash Extensions

 

Volume Winner: Marte Fjeldberg

NovaLash LAShoff 2019 Awards Eyelash Extensions

 

Congratulations to all of the winners! Click through the slideshow below to see everything!

NovaLash Brand Ambassadors Claire Dottin (@fabulashbarbados) and Bianca Betancourt (@purblissspa) with NovaLash's Justin Alexander looking FIERCE.