News > News > Moroccanoil® Welcomes Sara Sampaio as its New Beauty Ambassador
Last updated: August 29, 2017

Moroccanoil® Welcomes Sara Sampaio as its New Beauty Ambassador

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Moroccanoil® announced its new Beauty Ambassador: Portuguese supermodel Sara Sampaio. She makes her debut as the face of the brand’s new print and digital advertising campaign shot by top photographer Norman Jean Roy.


“We’re thrilled Sara is joining us on this exciting journey as we continue to innovate and grow our brand footprint,” says Moroccanoil® Co-Founder Carmen Tal. “Her global influence and captivating beauty make her the perfect partner to engage our community and invite new audiences to embrace the brand’s luxurious head-to-toe experience.”


Sampaio regularly appears in top magazines such as Vogue and Elle, and on the Fashion Week runways for high-profile designers including Balmain, Dolce & Gabbana, Versace and Marc Jacobs. She attained global prominence as a Victoria’s Secret Angel and as the first-ever Portuguese model to appear in the Sports Illustrated Swimsuit Issue.


“Moroccanoil® products not only make me look amazing, they make me feel amazing knowing I’m using only the highest quality oil-infused formulas for my hair and skin,” says Sampaio. “As such a huge fan of the brand for years, I felt incredibly honored to be selected as the new Moroccanoil Beauty Ambassador.”