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Last updated: October 16, 2020

Moroccanoil Announces Digital Education Platform Launch

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New Online Learning Platform Launches Oct. 21

After the January 2020 grand opening of its 8,500-square-foot academy space in Manhattan, Moroccanoil® was already poised to significantly expand its educational offerings for pro stylists…and then a global pandemic happened.


Not to be deterred, the global company quickly pivoted—and now, the brand has another major announcement. Moroccanoil Professionals Online Education, launching Oct. 21, is its new digital education platform providing hands-on, customized education to stylists across the world.


“The stylist community has been a key contributor to the success of Moroccanoil from the very beginning. During this time, when attending in-person Moroccanoil Academy workshops is more difficult, this online forum allows us to further our commitment to the stylist community by providing them with new forms of elevated education,” says Moroccanoil Co-founder Carmen Tal.


Check out this teaser trailer!


All About Moroccanoil Professionals Online Education

After pivoting to offer livestream classes, Instagram and Facebook Lives, business seminars and 8-hour artistry and business summits, Moroccanoil saw a 65 percent increase in pro users on since March. Plus, its @MoroccanoilPro Instagram account now has 56.8k followers. Now, the brand is offering even more comprehensive education with a variety of perks for subscribers. Opportunities for pro stylists include digital subscriptions, a la carte classes, all-day Livestream Summits and livestream education from Moroccanoil Global Educators.


“As we navigate these times alongside our professional stylist family, I am thrilled to see the Moroccanoil commitment to our community come to life through the launch of Moroccanoil Professionals Online Education,” says Moroccanoil Vice President of Global Education Robert Ham. “These new offerings provide customized levels of engagement and specialized learning capabilities through the Moroccanoil Academy, as well as comprehensive and programmatic curriculum in the field (both in-person and online), strong trade partnerships, and a significant digital presence. We are thrilled to continue honoring our partnership with the professional community through the launch of this program.”


Learn how to create this look with Moroccanoil Professionals Online Education. Image courtesy Moroccanoil.


Subscription and Class Details

Annual memberships are priced at $99.99 per year (non-refundable) or $14.99 per month and include access to a rolling catalog of online classes and other benefits:


  • Two new artistry classes per month, with step-by-step technique breakdowns


  • One new business class per month, with efficient ways to increase revenue in the salon


  • 25% off Academy tickets


  • 25% off all-day Livestream Summits


  • A digital workbook


  • Surprise live video classes from global educators around the world


Awesome perk alert for Annual members: A stylist gift bag featuring essential Moroccanoil haircare and styling products valued at more than $200.


Stylists can also purchase a la carte classes for $14.99 per session. Keep an eye out for quarterly all-day Livestream Summits (the next one is Dec. 7 featuring BTC Team influencers!). Plus, the brand will continue to offer free virtual classes via Instagram Live.


Educators and Topics

All courses offered by Moroccanoil Professionals Online Education will be led by members of the Moroccanoil Global Education Team, such as Moroccanoil Artistic Director Kevin Hughes and Moroccanoil Global Creative Ambassador Antonio Corral Calero, teaching everything from textured bobs to split-level cuts, merchandising, and business strategies.  The platform will launch with six pieces of content, and will add fresh content monthly.


How To Start Learning

The new subscription program begins rollout on Wednesday, Oct. 21. Stylists can register immediately for Online Education courses at


The brand is also planning to safely reopen the Moroccanoil Academy at limited capacity closer to the end of the year. Classes at the Moroccanoil Academy range from 1-day to 3-day workshops ($400–$2,000) and offer a truly immersive experience, complete with the use of Moroccanoil products and styling tools, firsthand demos, real-time interaction with instructors and smaller student-to-teacher ratios.

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