MIZANI Announces New Global Artistic Director
MIZANI, the professional authority for textured hair, announces César Ramirez as the brand’s new Global Artistic Director. As one of the most sought after stylists in Hollywood, César Ramirez, know as a creative maverick, will now serve as the spokesperson for the brand. In his new role, César will help with product vision and insight, provide artistic direction on photo shoots and lead education initiatives and events.
After 16 years in the industry, the newly appointed Global Artistic Director will also support key product launches, such as the recently introduced MIZANI True Textures Collection: a luxurious hair care and styling range for curls, coils and waves.
“I’m honored to have been chosen and trusted by MIZANI to be the brand’s Global Artistic Director and to officially be welcomed into the L’Oréal family,” says Ramirez. “I believe MIZANI to already be the leading professional brand within the multicultural and textured hair market. My goal is to build MIZANI’s image to be the most successful, sexiest and sought-after brand by all markets. I aim to empower the MIZANI Hair Artists to grow into well-rounded educators. Together, we will shape the future of the textured hair industry by blurring the lines between color and texture, by making everyone we touch feel beautiful, and by inspiring other stylists within our industry. I plan to use my creative eye to help revolutionize MIZANI into the next level; with an authentic, timeless and effortless feel like I have done with all my celebrity clients.”