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News > Macadamia Professional® Unveils 100% Vegan-Based Hair Repair Products
November 1, 2019

Macadamia Professional® Unveils 100% Vegan-Based Hair Repair Products

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Macadamia Professional® has transformed its oil-infused hair repair products into 100 percent vegan formulas. The all-vegan lineup addresses hair damage and taps into the growing need for products free from animal-derived ingredients.

 

Macadamia Professional®’s vegan formulas contain an exclusive blend of macadamia and argan oils, rich in omega 7, 6, 3 and 9 fatty acids, which weightlessly nourish and repair hair from the inside out. The products help solve leading hair concerns for a range of hair textures—be it preventing future breakage or replenishing the strength and integrity of hair. Their best-selling treatment products, including the brands range of masques and oil treatments, push the boundaries of performance with up to 50 percent less breakage after one use.

 

“Research of our customer base confirmed the shift toward a more health-conscious and socially-conscious lifestyle,” says Scott Hagstrom, COO of Macadamia Beauty. “Those shifts are the foundation for our decision to become 100 percent vegan. That intel along with a recent study by a U.S. based market research firm estimating that the global vegan cosmetics industry will reach $20.8 billion by 2025.”

 

The company’s new tagline, “Oil-Infused Hair Repair,” is part of their strategy to evolve their business with a fresh and forward approach. “We are a company that is reinventing itself while building upon our history of product innovation and quality. While the Macadamia Professional® brand has always been cruelty-free, sulfate-free, paraben-free, gluten-free and color-safe, the shift to 100 percent vegan is important to us because using animal byproducts is an unnecessary practice,” says Scott.

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