News > Industry News > Living Proof.® Launches Virtual Storefront
Last updated: March 17, 2023

Living Proof.® Launches Virtual Storefront

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Photo Credit: Living Proof.®

Living Proof.® Creates Interactive Online Shopping Experience With Virtual Store 

Living Proof.® has taken their first step into the Metaverse with the launch of their virtual storefront. Providing a unique online shopping experience, the virtual store allows users to explore four interactive rooms that feature games, an AI hair quiz and a hidden easter egg within the space that incentivizes users to participate with free samples and discounts.


Plus, users can look inside Living Proof.®’s Boston salon (at their HQ!), learn how to properly recycle with Terracycle and purchase their haircare faves directly from the store.


Want to visit it yourself? Click here to check out Living Proof’s virtual storefront firsthand.


Scroll through the slides to get a sneak peek inside!


Press play (or click here) to watch a demo of the virtual storefront:

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For more information, visit

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