News > News > Living Proof Appoints New Chief Executive Officer
Last updated: April 22, 2019

Living Proof Appoints New Chief Executive Officer

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Living Proof announces new hire Zach Rieken as Chief Executive Officer. Zach hails most recently from Bumble and bumble, where he was the brand’s Global General Manager. Prior to that, he oversaw the salon and retail channels as Vice President of Sales. During his tenure there, he led the brand to significant growth.
Zach has over 20 years CPG experience, including a decade in professional haircare, with brands including Wella Professional, Sebastian and Nioxin.
“Zach has a highly collaborative leadership style and a deep passion for building teams and brands,” says Vasiliki Petrou, EVP of Prestige Beauty at Unilever. “Living Proof has always been a thought leader in the hair care industry, and I am very much excited to have Zach on board, leveraging his expertise in hair so we can build on the great work to date and take Living Proof to the next level.”