Joico Announces Exclusive Partnership With Celebrity Stylist Frederic Aspiras

THIS JUST IN! Joico Announces Partnership with Frederic Aspiras
Hollywood has been going gaga over Lady Gaga’s recent performance in the hit movie “A Star Is Born.” Already nominated for the industry’s top prizes like the SAG Awards, Golden Globes and the Oscars—her star is shining brighter than ever, which means her iconic looks on the red carpet and upcoming Las Vegas residency will be in the spotlight.

The looks that consistently make all of us gaga in adoration and awe come from her personal team of stars who make up “The Haus of Gaga” and Frederic Aspiras (@fredericaspiras) is the man of the hour for her memorable hairstyles and countless haircolor makeovers. In an exclusive partnership for haircolor, care and styling, Joico will be right there to make sure the celebrity stylist & wig-expert has the best and first name in healthy hair care and color.

The coming together of this shining hairstyling star and the company known for its #2xShine LumiShine haircolor, and healthy-hair returning care regimens and performance-ready styling line, was a no-brainer. With his countless examples of supreme-Gaga hair, Frederic needed a color that could keep the hair shiny and healthy, as well as care and styling he could not just count on but could help him battle the struggles faced in performing his styling and coloring works of art. He needed products that treat and color wigs to maintain their quality and condition. Whether editorial in high-fashion or commercially chic, Frederic will be bringing high-style and glamorous looks throughout Lady Gaga’s 2019 appearances, red carpet events and tours.

Throughout the partnership, Frederic, together with Joico, will bring audiences monthly how-tos and color formulas on Gaga’s styling and color looks, that are perfect for the inquiring minds of fellow hair professionals eager to learn and match up their own skills. What’s more, Frederic will share tips, cheats and other hair secrets that will be friendly for at-home, everyday #hairgoals, so fans can get their own celebrity-worthy hair looks.

“Partnering with Frederic will be amazing during a pivotal moment in both his and Lady Gaga’s careers. There is so much talent they will be sharing with the world this upcoming year—we’re thrilled to be a part of it,” shares Valerie Robinett, Joico Senior Director for Digital Marketing and Communications. As a key member of The Haus of Gaga, Frederic has been instrumental in bringing to life the iconic looks Lady Gaga has come to be known for and as the first name in healthy hair the “joi-ful” brand will be right there as the foundation for those hair creations.