Introducing Color Space™, A New Science-Driven Haircolor Line
Learn More About Color Space™, A New Science-Driven Haircolor Line
Industry veterans Ray Civello (@raycivello) and Lupe Voss (@lupevoss) are pleased to announce their first collaboration with the launch of Color Space™, a new scientifically-driven haircolor line founded on industry-leading research into the science of color.
Available for purchase starting January 11, 2021, the brand includes ammonia and ammonia-free permanent color lines, powder lighteners, developers, a bonding and restructuring treatment and an oxidization stopper cuticle sealant.
“We believe in doing business differently,” says Ray, who is the CEO and Co-Founder of Color Space™. “To us, we are embracing a holistic approach, ranging from developing innovative offerings to looking at how we can help salons maximize their profitability. Weathering the challenging times of 2020, like never before the industry needs to band together and support each other in meaningful ways—a movement Color Space™ is excited to help influence.”
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Cutting-edge scientific developments, an immersive education program and products specifically designed to generate better value for salon owners and professionals are what make up Color Space™, and the brand is on a mission to bring genuine care, superior products, transformative education and a profitable business model to the world of haircolor.
After commissioning an in-depth color study with the Color Science department at the University of Milano and Leading Academic Professor Alessandro Rizzi, Color Space™ identified numerous challenges faced by stylists every day, such as the lack of benchmarks for color precision and the inability to clearly see color due to poor lighting. These findings resulted in the brand’s product development, educational methods and precision.
Color Space™ is the first line to be introduced under Collective Beauty Brands, which was founded by Ray and brings talented industry notables together to incubate meaningful brands. Color Space™ aims to transform the haircolor experience by providing salon professionals the tools needed to create a positive color experience for clients that brings them back again and again. Central to achieving that objective is a robust education program led by Color Space™ Co-Founder Lupe.
“I’ve always been an advocate for how crucial education is to color excellence,” shares Lupe. “Education is the beating heart of Color Space™. With CS Ed., we reimagined education with the necessary tools and technologies to give creators consistent results.”
“From the foundational element of how we see color, to first-ever fully calibrated color products, our resources paired with our educational program will enable salon professionals to overcome the problems identified by Professor Rizzi and his team at the University of Milano. We won’t stop until creators get consistent positive results for their clients every single time,” she adds.
Additionally, the brand is committed to decreasing waste by offering refills on select SKUs and 120ml tubes that are up to 50 percent bigger than the leading competitors. Color Space™ also plans to reduce pollution by limiting its overall emissions through its digital sales force and efficient shipping.
For more information, visit colorspacehair.com.