News > News > International Salon + Spa Expo Is Going Digital In 2021
Last updated: November 02, 2020

International Salon + Spa Expo Is Going Digital In 2021

International Salon + Spa Expo Digital 2021 Pro Beauty Association
close formula
Instagram via @probeautyassoc

ISSE Goes Digital: What You Need To Know

The Professional Beauty Association (PBA) just announced that International Salon + Spa Expo (ISSE) is going digital! This new, online experience is taking place on March 14-16, 2021. ISSE is typically held in January at the Long Beach Convention Center in Long Beach, Calif., but for 2021 the event will move to a digital-only format to keep exhibitor’s and guest’s health and safety as a top priority. Keep reading for deets!


Access 80+ Classes, Shop & Connect With Beauty Pros Online

ISSE 2021 is celebrating the theme of reconnection—around passion, career, growth and community—to get back to business. The three-day ISSE digital experience will be powered by a professional e-commerce platform that enables connection, shopping and education. Attendees will be able to shop exclusive deals from their favorite brands, learn from over 80 classes featuring their favorite educators, and reconnect with the beauty community. 


Reconnect: Visit Virtual Showrooms

The ISSE digital experience will connect attendees with each other through the ISSE social wall and digital messaging, and allow brand connections through virtual experiential showrooms—whether it’s getting live updates, product Q&As, live demos or virtual chats, networking and connecting will be at the forefront of the experience. 


Shop Your Faves + Exclusive Deals

Through the unique ISSE digital experience platform, it’s easy for salon and spa pros to find brands, discover the latest trends, and shop their favorite products—and deals. All transactions are seamlessly processed through the platform; no logging into multiple sites. 


Join The Online Educational Experience

The ISSE education lineup is designed to inspire, and will be a mix of hosted keynotes, plus on-demand business and technical training with top educators and artists.


“We’re excited to introduce the ISSE digital experience for 2021, which puts our partners’ and guests’ health and safety in front of all else,” shares Nina Daily, Chief Marketing Officer of the PBA. “With our theme of reconnection, we are looking forward to rekindling passion, creativity, and connection amongst the industry through this unique event.” 


NAHA Is Moving To June 2021

The North American Hairstyling Awards will move back to Las Vegas during Cosmoprof North America on June 27, 2021, with no changes to the already extended entry period, which closes on November 18, 2020, and 2021 finalists will continue to be announced on January 14, 2021. 


PBA is also exploring opportunities for an event in fall 2021, and look forward to being together again in-person.


For more information, visit