IGK Announces Partnership With Isabela Grutman
Isabela Grutman Joins IGK As Hair Care Brand Partner
IGK announces partnership with international model and global philanthropist Isabela Grutman (@isabelagrutman). Isabela will be working with IGK on brand imaging and content creation as well as community growth and engagement through this new partnership.
“I have always loved IGK. The team, the brand, the products—it is safe to say the salon is my happy place. After years of us each sharing our respective philosophies on beauty and the industry, it is great that we are coming together to shape the future of hair care and image,” says Isabela.
Isabela has worked with brands such as Stuart Weitzman, Adidas and L’Oréal and will now be heavily involved in the development process for a new category that IGK is gearing up to launch next year!
“Isabela is an incredible creative with an impeccable taste level. She is going to represent the end consumer viewpoint for our brand and products – especially as we embark on some incredible innovations for 2022. Between the IGK co-founders and Isabela – we truly are making Miami the beauty capital of the world,” says Tev Finger, CEO of Luxury Brand Partners.
For more information, please visit igkhair.com.
