Here’s Everything That Went Down At “The Bed Head Hotel” Festival Pre-Party

A Pop-Up Salon For All Of Your Festival Glam Needs? Here’s What Went Down.
TIGI®️ Bed Head knows how to throw a party, so when BTC was invited to The Bed Head Hotel Lollapalooza pre-party in our hometown (Chi-Town!), you know we were there. This year, a group of TIGI®️ artists took over the super-trendy Freehand Hotel to transform concertgoers with festival glam, drinks and vibes at the Bed Head Style Bar—a pop-up salon specializing in boho braids, twisted topknots and bold texture.

Guests were offered complimentary festival hair appointments and full makeup glam, and each unique look was created with some of Bed Head’s top-selling stylers. A festival fave? Bed Head Superstar Queen For A Day to build lived-in texture that keeps styles lasting all night long. Check out some of our fave looks below! 

Products Used

Styling

Bed Head Superstar Queen for a Day

TIGI® Professional

Hairsprays

Bed Head Masterpiece

TIGI® Professional

Click Through To See #thebtcteam’s Bed Head Festival Makeovers!

Bed Head partnered with celeb tattoo artist Jonboy and there were some A-list guests in attendance—like musician Madison Beer, or peep Insta-famous DJ Dani Thorne spinning in the video below. So yes, we could go on about every custom Bed Head-themed cocktail, the BTC babes we spotted at The Freehand and all that Bed Head Masterpiece Hairspray in the air…but we’ll show you instead. Watch the video below for an exclusive look at everything that went down!