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Last updated: April 02, 2021

GOODY Announces Nikki Nelms As New Brand Ambassador

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Celebrity Stylist Nikki Nelms Is GOODY’s First Celebrity Stylist Ambassador


GOODY has announced celebrity and editorial stylist, Nikki Nelms (@nikkinelms) as the brand’s first Celebrity Stylist Ambassador. Known for her fashion-forward looks, Nikki has created iconic styles for celebs like Janelle Monae, Zoë Kravitz and Solange.


“As a hair artist, my clients are my muses and creativity is my signature,” says Nikki. “When I design looks, I need to know that the products in my kit will serve my vision without compromising performance. I am so excited to partner with the brand, because I know that ‘If I can dream it, I can create it’ with Goody accessories and tools.”


In her new role, Nikki will continue to advocate the brand’s commitment to creating high-quality, on-trend products that are accessible to all hair types and textures. With her down-to-earth teaching styling and the  understanding that hair is a powerful form of self expression, Nikki will show women that with the right product and tools, anyone can elevate their styling routine—no matter their skill level.


“Nikki is the perfect partner to showcase how, with quality tools, there are no limits to your creativity,” said Marina Binichis, Global Executive Vice President Marketing & Innovation at Beauty by Imagination. “We look forward to collaborating with Nikki,” Marina added, “as well as gaining her insight into what’s next – from the catwalk to the sidewalk – given her perspective as one of the top celebrity and editorial hairdressers working today.”

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