Gina Bianca Joins RUSK® as Color Director

RUSK® Appoints Gina Bianca as Color Director

Beauty Quest Group®-owned heritage hair brand RUSK® has just made an exciting announcement: renowned educator and celebrated master colorist Gina Bianca (@iamginabianca) will join the brand as Color Director. Alongside Global Artistic Director Matt Swinney (@mattswinney), Gina will assist RUSK® with education, business-building techniques and introductions to new innovations.

Throughout her career, Gina has built an impressive reputation through a variety of roles such as independent artist, salon owner and educator, traveling the country to share her talents with industry professionals. A three-time #ONESHOT Hair Awards nominee and BTC Team Member, Gina’s expertise is seemingly unlimited as she has also built a seven-figure salon and education business simultaneously.

“When I was connected with the RUSK® team, I knew we were a perfect match,” Gina commented. “RUSK® sees the value in myself and my expertise, and I’m looking forward to helping guide the brand to serve stylists and salon owners to advance their businesses and themselves as a whole,” she added.

One of Gina’s goals in joining the team is to make RUSK® the No.1 haircolor brand used by professionals. This collaboration will produce many educational resources like their new digital learning destination, The Backroom. This new platform helps pros by providing tools to help them design their own success, personally and professionally. The Backroom will feature Gina’s work with the brand and many more resources for the professional artistry community.

“Gina has a unique ability to inspire stylists, not only through her color techniques but how she effectively teaches and motivates other stylists to improve their practice across their personal skill set and overall business acumen,” says Chief Marketing Officer Mary Burns. “As talented as she is inspirational, we’re incredibly proud to have Gina join the RUSK® team.”

For more information, visit ruskhair.com.