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Last updated: August 31, 2017

FUEL Names New General Manager – Sales and Education

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David Genes


Industry veteran David Genes has just been appointed General Manager – Sales and Education of FUEL™, the company for True Stylists.


In the newly-created position, David will be responsible for implementing the company’s plans for distribution across the U.S. and Canada. He will report to Bryan Batstone, FUEL™ CEO.


David has spent the last 15 years in the professional salon industry growing brands and most recently was the VP of sales at ColorProof. He will relocate from California to Ohio, where FUEL™ is headquartered.


“David’s impeccable reputation, in line with his experience of preparing solid sales strategies for high performing brands will be extremely beneficial to FUEL™ as we prepare our growth plan,” says Bryan.


“I’m extremely excited about FUEL’s approach of building a community within the professional salon industry,” shares David. “Independent distributors need partners who care about their business’ success and focus on the wellbeing of their customers. We have a strong Fuel team in place and I know we’ll be able to deliver on this promise.”


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