Coty Professional Partners with Salon International and Alternative Hair Show
Wella Professional’s 2017 International TrendVision Awards are being hosted in London this October and for the first time, Coty Professional Beauty is partnering with Salon International and Alternative Hair Show for a weekend of celebrating the industry’s top talent. Salon International––the UK’s largest professional exhibition for hairdressing––will host Wella’s 2017 International TrendVision Awards and the weekend’s events will showcase a star-studded line up of shows and features from the Coty Professional Beauty Brands including Wella, ghd and OPI.
“We are delighted and proud to partner with two institutions of British hairdressing and have exciting plans in place behind them, seeing all our brands come to life,” shares Coty Professional Beauty’s President Sylvie Moreau. “These partnerships are a great example of Coty Professional Beauty’s commitment to celebrate and elevate our unique industry of passionate and extremely talented individuals.” Over the weekend, global TrendVision finalists will finalize their model preparation on the floor of the exhibition before the final competition takes place in the Salon Live theatre, reserved exclusively for Coty Professional Beauty guests. “This collaboration will deliver inspiration, education and excitement to thousands of hairdressing professionals from around the world and this together with their exhibition presence will make for a truly exhilarating weekend,” shares Jayne Lewis-Orr, Executive Director of Salon International.
Continuing the weekend of inspiration and creativity, Wella will also be the headline sponsor of the iconic Alternative Hair Show at the Royal Albert Hall. Celebrating its 35th anniversary this year, the show will feature an exciting array of hairdressing talent drawn from some of the world’s foremost salons who will each stage their own theatrical interpretation of this year’s theme, Utopia. “Wella was right behind us at the very first show in 1983 and with their backing over the years we have gone on to be one of the leading lights in the global hairdressing calendar,” shares Founder and Director Tony Rizzo. This special collaboration will be a weekend filled with nonstop creativity, excitement and inspiration.
For more information, visit coty.com.