Cosmo Prof’s World of Texture Summit Delivers Curl Type 4 Education

Cosmo Prof’s Textured Hair Educational Summit Returns

The demand for textured hair education has been sweeping cosmo schools and salons across the country. There’s still a long way to go to give stylists and clients alike the knowledge they need to properly care for textured hair, but—with many states, businesses and educational platforms making strides to deliver—every step counts.

Leading the charge is none other than Cosmo Prof with its virtual World of Texture educational summit, returning for its third consecutive year on Feb. 27, 2023. Tickets are $29 per attendee.

Get your tickets to World of Texture today!

 

 

 

 

 

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What is World of Texture?

World of Texture gives hair a voice, advocating for textured haircare through interactive courses, conversation and community. The mission: To teach and empower.

“We are honored to help by providing stylists with meaningful education,” says April Holt, Group Vice President of Stores for Beauty Systems Group. “This year’s event is forecasted to be our highest attendance and we are so moved by the opportunity to arm stylists with education and resources to better serve their clients and to help them navigate their businesses effectively.”

The summit is set to be Cosmo Prof’s most attended event to date.

BaBylissPRO® Team Member Presley Poe (@presleypoe) gives curly care to a client who hadn’t been to a salon in over five years. Building knowledge and rapport with your textured-haired clients is essential to gaining trust!

 

 

 

 

 

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What can attendees expect?

This year, World of Texture will focus on Type 4 hair—where the gap in education seems to be the largest. Stylists will learn how to cut, color and style Type 4 hair from the industry’s top brands and leaders, along with business management and promotion tips. There will even be opportunities to continue education in various states.

To bring it all to life, Cosmo Prof is partnering industry-leading brands like Wella Professionals, Rusk and DevaCurl with Black-owned brands The Doux, Nu Standard™, and Design Essentials®. Award-winning anchor, reporter and community-focused storyteller Tashara Parker (@tasharaparker) will also be returning as host.

Additionally, Cosmo Prof will be utilizing World of Texture to introduce more than 80 new products for textured hair, with more launches in coming months. “We know stylists are busy and need an efficient and easy way to shop textured haircare products online and in-store,” shares April. “To better serve professionals, we expanded our textured hair care selection in 700 stores.”

More brands that will be attending World of Texture:

• Joico
• Aquage
• Moroccanoil®
• Alterna Haircare
• Farouk Systems
• Gamma+
• Kenra Professional
• Matrix
• #mydentity
• OLAPLEX
• Ouidad
• Paul Mitchell
• PRAVANA
• Schwarzkopf Professional®
• SexyHair
• STMNT Grooming Goods

World of Texture will give stylists the opportunity to learn techniques for caring for textured hair, such as Carla Pagán (@bycarlamarcelle)’s protective styling method for Type 4 Hair using Mizani:

 

 

 

 

 

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Related: Curl Type 4: Here’s What Every Stylist Should Know

Why is World of Texture’s message so important?

Knowing and caring for the textured hair community is the fastest growing segment in beauty education. Why? Because the ultimate goal for stylists is to help their clients feel confident not just in the salon chair, but in their everyday lives. Understanding all hair types, especially textured hair types, makes clients feel seen and cared for in ways they haven’t been previously—whether that’s a protective style, a personalized conditioning service or teaching them how to give their hair proper care at home.

In the words of texture consultant Nicole Taft (@cokothenatural), “It takes no money from you to talk and teach your client how to properly take care of their hair. I promise that’s a client for life.”

 

 

 

 

 

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Want to expand your service menu to care for curly and textured-haired clients? Click here to register for World of Texture!