ColorProof Acquired By Cosway Company, Inc.

Cosway Company, Inc. Acquires ColorProof Color Care Authority

ColorProof announced that it has entered into a definitive agreement to be acquired by Cosway Company, Inc. Founded in 2012, ColorProof was developed by serial entrepreneur, former celebrity stylist and author Jim Markham.

Cosway Company is a fully integrated beauty and personal care company based in Carson, Calif. The company has been a key investor behind ColorProof for years and Cosway continues to develop, warehouse and supply ColorProof’s product portfolio.

“We could not be more thrilled for this acquisition,” states Rick Hough, Owner and President of Cosway Company, Inc. “ColorProof is at a critical point in its growth, and we are excited to see what we can do to catapult the brand to the next level… Jim has done a tremendous job at positioning ColorProof as a powerhouse brand in the marketplace, and we believe that under the Cosway Beauty Brand umbrella, there will be fresh opportunities for growth for the brand.”

Jim shares, “I am incredibly proud of what we have accomplished thus far with ColorProof as the brand is truly the best-of-the-best of the hair care brands I have developed. We do not intend to retire, and with the launch of my new self-help and motivational book, ‘Big Lucky,’ Cheryl and I are discovering readers everywhere who are finding much-needed inspiration and hope from the book… I am certain ColorProof will continue to flourish under Cosway’s leadership.”