News > New Appointments > Cali-Curl Announces Ammon Carver as Artistic Director
Last updated: April 28, 2022

Cali-Curl Announces Ammon Carver as Artistic Director

Ammon Carver Cali-Curl Headshot
close formula
Courtesy of Cali-Curl

Ammon Carver joins Cali-Curl as Artistic Director

Cali-Curl just announced the addition of Ammon Carver (@ammoncarver), industry leader and multi-award-winning hairstylist, as Cali-Curl’s Artistic Director. In his new role, he will be overseeing all of their creative visual and artistic direction, which includes all Cali-Curl photoshoots and campaigns. 


Throughout his career, Ammon has gained recognition in the hair and beauty industry for his refined aesthetic, continued passion and portfolio of flawless looks. He has previously represented multiple major pro beauty brands as Creative Director, where he was responsible for leading the direction for imagery and creative content, brand artistic development and platform work.


Beyond his corporate experience, Ammon is recognized worldwide for his impressive work behind the chair. Among his numerous nominations and awards, his work has also been featured in Vogue, Marie Claire, Harper’s Bazaar and Vanity Fair. In 2016, he was a finalist in the Editorial and Men’s categories of the BTC #ONESHOT Hair Awards. Ammon has also won in two #ONESHOT Big Shot categories alongside the Ulta Beauty Pro Team.


“Ammon’s creativity and outstanding knowledge of hairdressing and finishing work is unmatchable. He elevates creative design skills and style at the highest level and is inspiring to so many,” said Kevin Hoye, CEO of Cali-Curl. “More than that, Ammon represents Cali-Curl from the heart. He is truly a part of our team and our culture, and we couldn’t be happier to have him represent Cali-Curl,” added Hoye. 


Swipe Through a BEFORE & AFTER a Cali-Curl Service! 

close formula


What is Cali-Curl?

The Cali-Curl Beach Wave System is an easy-to-use method of delivering long-lasting, low-maintenance, natural waves. The patented bond repair and protective solutions leave your client’s hair stronger, healthier, and more nourished in 75 minutes or less. Cali-Curl is for all hair types: from layered to slightly wavy, to no texture at all. This professional service takes texture and density into consideration, creating a custom look for every client. 


Ammon Carver finds the brand story of Kevin Hoye and Callie Thomas, Cali-Curl’s founders, incredibly inspiring. Kevin created Cali-Curl because people would stop them on the street asking how to get Callie’s naturally wavy hair. “It’s so beautiful,” said Carver. “I am wholeheartedly aligned with his vision to serve the stylist community and with greater purpose, not just for our clients and the health of their hair, but for all of us who work behind the chair.”



For more info, visit

More from
Ammon Carver