Bumble and bumble Names New Senior Vice President

Bumble and bumble has named Zach Rieken to the new position of Senior Vice President, Global General Manager.

Zach was most recently Vice President, North America Sales at Bumble and bumble, where he oversaw all aspects of North America sales, which includes the Bb. Salon Network and Retail Partners: Sephora, Bluemercury, Bloomingdale’s and SpaceNK.

In his new role, Zach will be responsible for day to day operations of the brand, including providing leadership and vision to the organization and the development of long range and annual plans. Zach will continue to report to Peter Lichtenthal, President, Bumble and bumble and Bobbi Brown.

“Zach has swiftly transformed Bumble and bumble’s Sales leadership and ignited the brands sales growth while maintaining focus on the brand’s core values,” says Peter. “He has already forged strong relationships not only externally with our retail and salon partners, but also internally with our Marketing, Creative, Education, Global Communications and Supply Chain teams. I am confident he will be able to lead Bumble and bumble during this time of both creative and commercial growth.”

Prior to joining Bumble and bumble, Zach held various positions with Procter & Gamble’s Salon Professional division, where he led sales teams for Wella, Sebastian, Nioxin and Clairol.