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Last updated: May 14, 2024

BTC On Location: Cosmoprof Bologna 2024

BTC's Founder & Creative Director led a Cosmo Talks session with industry disruptors at Cosmoprof Worldwide Bologna 2024
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BTC's Founder & Creative Director led a Cosmo Talks session with industry disruptors at Cosmoprof Worldwide Bologna 2024

The 55th Edition Of Cosmoprof Worldwide Bologna  

The BehindTheChair team touched down in Bologna, Italy in late March, 2024 for the 55th edition of Cosmoprof Worldwide Bologna. The influential global event dedicated to all facets of the beauty industry has been a landmark event for more than 50 years. 


Cosmoprof Worldwide Bologna is a 3-shows-event, each dedicated to specific industries and distribution channels: Cosmopack, dedicated to the supply chain, Cosmo Hair, Nail & Beauty Salon and Cosmo Perfumery & Cosmetics. 


Cosmoprof is the perfect stage for beauty trend-setters to present breakthrough product launches and innovative solutions. Through workshops led by industry disruptors like BTC’s Founder & Creative Director Mary Rector (@marybehindthechair) who led a CosmoTalks Session over the weekend to technical education on the “On Hair” stage, here are the highlight’s from this year’s event.  


Take a look inside the global event with the BTC team:

BTC's Founder & Creative Director Mary Rector at Cosmoprof Worldwide Bologna 2024


Watch BTC’s Editorial Director Steph Bong and and VP of Account Development Kristen Cote-Favaro hit the show floor to interview industry leaders, executives and influencers:

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First, an overview of the numbers: 

  • 3,012 exhibitors from 69 countries attended the exhibition
  • 248,500 visitors arrived in Bologna from 150 countries
  • The presence of international stakeholders has registered a significant growth, with an increase up to 9% compared to last year. 


The Italian Ministry of Foreign Affairs and International Cooperation and ITA – Italian Trade Agency provided an impacting support to reach these results.


Cosmoprof’s Results & Events

“It was an extremely positive edition, confirming the effervescence of the market, and above all the strategic importance of Cosmoprof for international operators,” declared Gianpiero Calzolari, President of BolognaFiere. “We are also very grateful for the support and presence of the institutions and numerous representatives of the Italian Government. The support of ITA has been particularly strategic: for this edition ITA involved over 70 offices to invite delegations from the main markets.”


“Thanks to synergies with institutions we hosted top buyers from 113 countries,” Gianpiero added.An extraordinary result that responds to the needs of an industry that is one of the flagships of Made in Italy, and which deserves proper recognition.”


“More than 15 billion euros in turnover, exports at record levels which grew by over 20 percent in one year, a trade balance of more than 4 billion: the Italian cosmetics industry presented itself with these numbers at Cosmoprof Worldwide Bologna, highlighting its importance for Made in Italy to the international attendees of the fair,” commented Benedetto Lavino, President of Cosmetica Italia – Italian association of cosmetic companies.


The “On Hair” stage at Cosmoprof Worldwide Bologna 2024


“In these four intense days of the event, working side by side with the partners of BolognaFiere Cosmoprof, we were able to talk about the excellence expressed by our industry: in addition to the economic evidence, the event made it possible to highlight the great importance that the sector has also from an employment point of view with more than 390 thousand workers along the supply chain,” Benedetto continued. “Dialogue with representatives of the institutions attending the fair allowed us to directly show the value of our companies and to think about their specific needs. An indispensable synergy to face the challenges of the future.”


The new opening dates were particularly appreciated by exhibitors: the opening of all pavilions from Thursday encouraged incoming and networking with international professionals for all sectors. “The response from our community to the new opening dates was very positive: from Thursday highly profiled visitors were able to interact with our exhibitors to explore new business opportunities, and this is an excellent result for us,” highlighted Enrico Zannini, General Manager of BolognaFiere Cosmoprof.


“The Cosmoprof format has once again demonstrated that it can adapt to the needs of companies and operators for the development of the sector,” added Enrico. “After the great results of this edition, we are preparing to organize the next events of the international network with optimism and confidence. In the coming months Cosmoprof will be in Bangkok, Las Vegas, Hong Kong, Mumbai and Miami. Looking forward to returning to Bologna again for the next edition of Cosmoprof Worldwide Bologna March 20-23, 2025


Cosmo Talks Sessions at Cosmoprof Worldwide Bologna 2024


To review the highlights of Cosmoprof Worldwide Bologna 2024,