BTC Launches the 2017 #ONESHOT Awards: Submit Your Entries Today!
Two years ago, behindthechair.com launched our first annual #ONESHOT Hair Awards—the one and only award show that celebrated the real world of hair today, one shot at a time. When we launched #ONESHOT, we wanted to create a fully transparent format where every hairdresser could enter their work and every hairdresser could see the work that was entered, so we decided to leverage the adopted social media gallery of hairdressers—Instagram—as our platform.
Today, BTC launches our third annual competition! In its first year, #ONESHOT garnered more than 47,000 entries. In its second year, we received more than 131,000 entries. How many shots will you take this year?
As always, #ONESHOT is broken into two different categories. #HOTSHOT offers 18 categories and celebrates the real hair being done behind the chair. #BIGSHOT has six categories and celebrates editorial hair being done in studios.
Think you have what it takes? To enter, simply upload your photo to Instagram starting Wednesday, March 22 through Monday, May 22, and hashtag the photo for each category you want to enter using the hashtags below. Here are some additional rules and helpful hints:
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Official contest hashtags MUST be in the caption, not the comment.
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You must also hashtag #behindthechair
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You may enter as many pictures as you’d like for any or all categories.
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There is no entry fee (NOTE: by submitting your photo to Instagram using the #ONESHOT hashtags, you have given BTC full and unrestricted usage rights in perpetuity. For more details, click here.)
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Work in the photo must have been created by YOU within the last 12 months and posted on Instagram between March 22, 2017 and May 22, 2017.
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Nominees and winning images from other award programs CAN be entered.
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Before AND after pictures must be included for the transformation and extensions categories.
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With the exception of the #btconeshot_btcquickies17 category, all entries must be a photo—video, slideshow or carousel posts will NOT be accepted.
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For #HOTSHOT, some finalists will be chosen by BTC and judged purely on the quality of work (for those of you who don’t have a bazillion Instagram followers). Others will be chosen by the number of likes in each category.
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For #BIGSHOT, finalists are chosen by the number of likes and the BTC editorial team. They are then voted on by industry icons and finally voted on by the public.
Oh and p.s.—the more traffic your work gets, the better! So tell people to spread the word about your photo! You can even download a watermark at behindthechair.com/oneshot and add it to your photo.
25 finalists will be chosen in each category and announced via BTC’s Instagram page beginning in July. Winners will be announced at BTC’s COLOR, Cut & Style Show 2017, on August 20 in Austin, Texas! Tickets will be available next month, and you can book your hotel NOW! CLICK HERE!
And now, without further ado, your 2017 #ONESHOT categories!
#HOTSHOT
It’s all about raw talent. No need for a studio, Photoshop and filters when you’re killing it behind the chair. #HOTSHOT celebrates the real hair you create every day. 2017’s categories include:
#btconeshot_transformation17
The best overall transformation shot (including corrective color, cut & style, etc.)
#btconeshot_collaboration17
The best collaboration shot (involving up to 3 people)
#btconeshot_btcquickie17
The best “BTC Quickie” video
#btconeshot_hairpaint17
The best hair-painting shot
#btconeshot_ombre17
The best ombré shot
#btconeshot_Pastel17
The best pastel/metallic shot
#btconeshot_vibrant17
The best vibrant shot
#btconeshot_colormelt17
The best color melt shot
#btconeshot_unconventionalcolor17
The best unconventional color shot
#btconeshot_haircut17
The best all-around haircut shot
#btconeshot_braids17
The best braids (or use of braids) shot
#btconeshot_upstyling17
The best upstyling shot
#btconeshot_wavesandcurls17
The best waves or curls shot
#btconeshot_men17
The best men’s shot
#btconeshot_fade17
The best fade shot (male or female)
#btconeshot_hairtattoo17
The best tattoos and cutouts, shave designs, etc. shot (male or female)
#btconeshot_extensions17
The best extensions shot
#btconeshot_student17
The best overall student shot
#BIGSHOT
Platform artists, session stylists, celebrity hairdressers, hairdressing award winners and manufacturer educators can submit to the #BIGSHOT category, which showcases editorial hair shot in a studio. 2017’s categories include:
#btcbigshot_editorial17
The editorial shot of the year
#btcbigshot_haircut17
The haircut shot of the year
#btcbigshot_haircolor17
The haircolor shot of the year
#btcbigshot_creativecolor17
The creative haircolor shot of the year
#btcbigshot_avantgarde17
The avant-garde shot of the year
#btcbigshot_men17
The men’s shot of the year
