Breaking News: 2018 Wella Professionals International TrendVision Winners Announced
The 2018 Wella Professionals International TrendVision contest took a totally new approach this year, offering 76 artists from 43 countries the chance to compete in a different kind of hair event. Held in Lisbon, Portugal, BTC was there for it all—from backstage prep to mentors working with competitors to the models’ parade and big show—so keep reading to see how TrendVision has changed and who took home the awards!
A shift from traditional hair competitions, the new concept is #MyCreativeRetreat—giving winning artists from across the globe the chance to learn from Wella Top Artists and collaborate on a collection from concept to creation, all while digitally chronicling the experience.
Lisbon offered a fantastic setting for artistic inspiration—glazed ceramic tile called “azulejos” stud the facades of centuries-old buildings and the #MyCreativeRetreat venue is on the Terreiro do Paço, one of the largest squares in Europe. Hosted by Patrick Cameron, it was a creative and beautiful event in a gorgeous historic space.

#MyCreativeRetreat
Here’s a look at competitors’ three-day experience:
- Learn about industry trends from people like Sarah Potempa (@sarahpotempa), an editorial stylist with 164k followers who shared Instagram tips, and the masterful Eugene Souleiman (@eugenesouleiman), who showcased three of his most recent Fashion Week looks. (Bonus: All of the education presented to competitors is available on the Wella Education Platform!)
- Work with Wella Top Artists such as Sonya Dove (@sonyadove), Renya Xydis (@renyaxydis) and Matthias Herzberg (@chimoer).
- Participate in three challenges, from creating the concept to executing the look, that result in a five-model collection created by the 10-person team.
Click through the slideshow to get a peek at the experience!
The 2018 International TrendVision Awards
Wella awarded its Creative Vision and Color Vision prizes based on work each competitor submitted at his or her country’s national TrendVision event (get the scoop on the U.S. event by clicking here). Five additional prizes were also awarded based on work competitors’ did on location at #MyCreativeRetreat.
Creative Vision:
Showcase the highest hair craftsmanship and most creative interpretation, with a significant change to the model’s hair and an editorial edge, awarded for work carried out at the competitor’s national TrendVision event.
WINNER:
Sergei Chernyshev
Russia
@sergeycher03
Color Vision:
Demonstrate creativity in what is beautiful, wearable and inspiring for salon-relevant hair, awarded for work carried out at the competitor’s national TrendVision event.
WINNER:
Tanya Grant
@hair_by_tanyagrant
Australia
Group Collection:
Create a collection with the team’s five models that aligns with the creative brief.
WINNERS:
Team 8
Mentors:
Darren Ambrose @darrenambrose & Jayson Gray @jayjaygrayesq
Competitors:
Eden Hsu, Taiwan
Andy Huang, Taiwan
Jaileen Velez, Puerto Rico
Rafael Ortiz, Puerto Rico
Taisiia Romanenko, Ukraine
Iryna Radko, Ukraine
Yuliya Almetova, Netherlands
Amber Saft, Netherlands
Nikos Kouros, Greece
Social Media Award:
Create consistent, engaging social media posts while onsite at #MyCreativeRetreat.
to document the experience and share with a global audience.
WINNER:
Anastasia Petrova
Belarus
@nesteapetrova
Couture Color:
Craft excellent color aligned to a pre-determined brief while onsite at #MyCreativeRetreat.
WINNERS:
Team 8
Mentors:
Darren Ambrose @darrenambrose & Jayson Gray @jayjaygrayesq
Competitors:
Eden Hsu, Taiwan
Andy Huang, Taiwan
Jaileen Velez, Puerto Rico
Rafael Ortiz, Puerto Rico
Taisiia Romanenko, Ukraine
Iryna Radko, Ukraine
Yuliya Almetova, Netherlands
Amber Saft, Netherlands
Nikos Kouros, Greece
Speak EIMI:
Create an editorial look using EIMI products while onsite at #MyCreativeRetreat.
WINNERS:
Team 4
Mentors:
Cyrill Brune @cyrillbrune & Matthias Herzberg @chimoer
Competitors:
Victoria Arapina, Estonia
Evelina Varatinske, Lithuania
Damian Witkowski, Poland
Anna Fabiancyck, Poland
Sergei Chernyshev, Russia
Olga Geevskaya, Russia
Tristan Hawkins, South Africa
Guy Kleinhaus, Sweden
Jessica Deleze Venetz, Switzerland
Marius Bettenmann, Switzerland
ghd Award:
Craft a “queen-maker look” using ghd tools while onsite at #MyCreativeRetreat.
WINNERS:
Team 1
Mentors:
Abby Smith @abbysmithcolour & Dmitry Vinokurov @dmitriy_vinokurov
Competitors:
Marcio Carvalho, Brazil
Christian Vazquez Lopez, Mexico
Sanya Keranen, Norway
Roxana Elena Rotaru, Romania
Lucian Ilie, Romania
Mustafa Sav, Turkey
Izzet Tabak, Turkey
Krista Ward, UK
Nikki Clifford, UK
Scroll through the slideshow to see every team’s collection!