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Last updated: April 13, 2020

BELLAMI Hair Donates $300,000 To Help Hairstylists

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BELLAMI Hair Donates $300,000 Worth Of Products & Services 

BELLAMI Hair has partnered with the Professional Beauty Association (PBA) to donate to their COVID-19 Relief Fund, as well as goods and services to artists in their brand network as part of their multi-tiered funding strategy to help hairstylists during the coronavirus pandemic.


Here’s What They Have Planned:

  • PBA will receive a $100,000 cash donation to provide support for professional hairstylists who are currently unable to work and facing financial hardship. The monetary donation will provide 200 randomly chosen professional hairstylists $500 each. 


  • $100,000 worth of BELLAMI Professional Hair Extensions will be donated to 200 hairstylists affiliated with BELLAMI through a contest on the brand’s Instagram. The contest will run from April 27 to May 11, with the chance for stylists to win a $500 professional hair credit to help you be prepared for clients once the salons reopen. The winner will be announced on May 15.


  • BELLAMI will also donate another $100,000 in brand education to 125 hairdressers to receive complimentary access to the BELLAMI Hair Professional Master Extensionist Certification program, which is a two-day certification course on four different extension installation methods hosted by the BELLAMI Professional Education Team. The stylists will be chosen through a contest on the brand’s Instagram that will run from April 15 to April 22, with the winners being announced on April 24.


“Professional hairstylists are the backbone of BELLAMI Professional. We are here because of them. We will do anything we can to assist them through this challenging period,” said Julius Salerno, BELLAMI co-founder and CEO. “We are grateful to partner with a trusted organization like the Professional Beauty Association and their COVID-19 Relief Fund, and will continue to offer support for stylists impacted during this ongoing crisis.” 

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