News > News > Beauty Industry Group Acquires Hidden Crown Hair Extensions
Last updated: October 01, 2018

Beauty Industry Group Acquires Hidden Crown Hair Extensions

Beauty Industry Group Hidden Crown Hair Extensions News
close formula

The Beauty Industry Group Welcomes Hidden Crown To Family Of Brands

The Beauty Industry Group (BIG) along with Gauge Capital recently announced that Hidden Crown Hair Extensions has joined the BIG family of beauty brands.


Hidden Crown was started in 2013 by Shelley Goodstein and has gained worldwide attention for its easy-to-use, ready-to-wear hair extensions being worn by celebrities and influencers such as Khloé Kardashian, Hailey Baldwin and Iggy Azalea.


“I couldn’t be more excited to welcome Shelley to our team,” shares BIG CEO Derrick Porter. “The Hidden Crown brand has taken the hair extension industry and opened it up to the masses utilizing social media, influencers and celebrities all the while delivering a customer experience that is unparalleled.”


“I am thrilled to be part of such a visionary company like BIG and look forward to the synergistic strategies and alliances we bring together,” shares Shelley. “It’s a very exciting venture!” Shelley will remain in her role as CEO of Hidden Crown and the brand will continue to operate out of Tucson, Ariz.


For more information, visit