August 9, 2021
Andis® Company Announces Creative Rebrand
Andis® Announces Rebrand Centered Around Company’s Commitment To Champion Creativity And Artistry
The barbering, styling and animal grooming tools brand Andis® Company is dedicated to empowering users to create their way and is reimagining the end-to-end brand experience! The brand’s new positioning focuses on empowering the creator, whomever that may be, to be true to themselves and their artistry.
Andis® has released a manifesto video, creator-focused imagery, a new logo and a new website to introduce the rebranding that is inspired by dozens of creators and their artistic expressions. One of the biggest features of this rebrand is the new Animal and Barber & Stylist Spotlight section on the new website that are live now and can be viewed here!
Watch Here For Andis® Company Manifesto Video!
“Our new brand identity celebrates a new generation of creators,” said Angie Vlasaty Peterson, Andis Company’s Director of Branding. “The stories of customers using our tools to express their creativity has always been our motivation to innovate, and we are excited to showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools—creating in the manner they prefer—an idea central to our new tagline, “Create Your Way”.”
For more information and photos of the rebrand, please visit andis.com