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Last updated: May 13, 2020

Alter Ego Italy Announces Salon Stimulus Program

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Alter Ego Italy U.S. Introduces Salon Stimulus Program

Alter Ego Italy U.S. (AEI) has launched the AEI Salon Stimulus Program in response to the impact COVID-19 is having on salon professionals worldwide and to address the economic, emotional and safety concerns. The stimulus program will help hairstylists and salons save money and create bonus retail income selling product.


Here’s How It Works:

  • Salons and hairstylists can choose from five different retail packages including reduced price and free products. Packages contain specialized tools to help save time behind the chair, free backbar and developer, free lightening products and retail stylists can sell directly to clients for extra revenue.


  • To receive a package, contact one of the brands’ six distributors: Bassett Salon Solutions, National Salon Resources, DePasquale Salon Systems, BeautyScope, Modern Salon Services or GlamConcepts. Some distributors have their own incentives added to the stimulus packages, too!


  • Distributor sales consultants are being trained on tips and tools to save time, increase salon sales, rebooking incentives, improving at-home maintenance and client retention to help answer any questions stylists may have.


For more information, visit