COLLECTIONS
HOW-TOS
PRODUCTS
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Healthy Hair Perfector
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Color Care Shampoo & Conditioner
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Color Care Whipped Glaze for Blondes & Highlights
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Color Care Whipped Glaze for Darker Tones
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Perfect hair Day™ Triple Detox Shampoo
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Full Root Lift
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PhD Dry Shampoo
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Style Lab Texture Mist
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Style Lab Flex Hairspray
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Style Lab Blowout
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Style Lab Molding Clay
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T.B.D Multi-Tasking Styler
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Perfect hair Day™ In-Shower Styler
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Perfect hair Day™ In-Shower Styler
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Restore Perfecting Spray
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Full Dry Volume Blast
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Full Thickening Cream
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Perfect hair Day Fresh Cut Split End Mender
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No Frizz Vanishing Oil
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Living Proof Product Collection
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Living Proof Timeless
ARTICLES
FORMULAS
NEWS
ARTISTS
TRENDING NOW!
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BTC Hair Trend Report
The Biggest Haircut Trends of 2024
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The 2025 Pantone Color of the Year is Mocha Mousse—Here's What it Means for Hair
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Copper
What Is The "Cowboy Copper" Hair Trend? Here's What It Really Means...
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BTC Hair Trend Report
Quiet Luxury Blonde: The "Old Money" Trend Explained
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Blonde
The Biggest Hair Color Trends of 2024
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Haircuts
SHAG 101: The Dos And Don'ts
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Blonde
5 Key Tips & Toning Formulas to Make Blondes Look “Expensive”
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Brunette
2 Rich Mocha Brunette Color Formulas