About
COLLECTIONS
HOW-TOS
PRODUCTS
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Blonde Life® SilverLight™ Lightening Powder
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Defy Damage® IN A FLASH™
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KBOND20 Defy Damage Power Masque
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Inner Joi™ Strengthen Shampoo
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Inner Joi™ Strengthen Conditioner
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Inner Joi™ Strengthen Masque
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Blonde Life Balayage Lightener
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Demi-Gloss Liquid Toner
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HydraSplash Replenishing Leave-In
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Weekend Hair Dry Shampoo
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JoiWhip Design Foam
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Colorful Glow Beyond Anti-Fade Serum
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RiseUp
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Heat Hero
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Defy Damage Invincible
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Defy Damage Sleepover
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Blonde Life Violet Shampoo
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K-PAK Protective Hairspray
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K-PAK Color Therapy Luster Lock Glossing Oil
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Dream Blowout Thermal Protection Crème
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Zero Heat Air Dry Styling Crème
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Vero K-Pak Base Breaker Cool
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LumiShine YouthLock
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Body Luxe Root Lift
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JoiGel Firm
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Blonde Life Quick Tone Liqui-Crème Toner
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Moisture Recovery Treatment Balm
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Moisture Recovery Shampoo And Conditioner
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JoiShape Shaping & Finishing Spray
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Defy Damage Pro-Series 2
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Defy Damage Pro-Series 1
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Defy Damage Protective Shield
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Defy Damage Protective Masque
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Defy Damage Protective Conditioner
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Defy Damage Protective Shampoo
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JoiFix Firm Finishing Spray 08
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Blonde Life Brilliant Tone Violet Foam Styler
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Humidity Blocker
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Texture Boost Dry Spray Wax
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Blonde Life Crème Lightener
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Vero K-PAK Age Defy
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JoiMist Firm Finishing Spray
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Blonde Life Brilliant Glow Brightening Oil
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K-PAK Cuticle Sealer
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Color Intensity Pearl Pastel
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Hyper High Lift Crème Color
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Lumishine™ Permanent Crème Color
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K-PAK Color Therapy Luster Lock Multi-Perfector
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Vero K-Pak Crème Lightener
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LumiShine DD Dimensional Deposit Demi-Permanent Crème Color
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K-PAK H.K.P. Liquid Protein Chemical Perfector
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Blonde Life Brightening Masque
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Blonde Life Brightening Shampoo & Conditioner
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Body Shake
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Beach Shake
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K-PAK Protect & Shine Serum
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K-PAK Color Therapy Luster Lock
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Blonde Life Brightening Veil Hair Treatment
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K-PAK Color Therapy Shampoo & Conditioner
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K-PAK Restorative Styling Oil
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Color Intensity Eraser
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Color Intensity
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VeroLight Lightening Powder
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Color Butters
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Vero K-PAK Color
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Vero K-PAK Chrome Demi-Permanent Crème Color
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FreePlay Clay Lightener
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LumiShine™ Demi-Permanent Liquid Color
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Blonde Life
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Color Intensity Metallic Muse
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Confetti Collection
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New! Joico Mermaid Collection (Intensity Shades)
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Joico InstaTint™ Temporary Color Shimmer Sprays
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Joico Pink Dust Shimmer Finishing Spray
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Joico Color Infuse Brown and Copper Shampoos and Conditioners
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Joico LumiShine™ Repair+ Permanent Crème and Demi-Permanent Liquid Color
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Joico Color Intensity Soft Pink and Hot Pink
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Joico Tint Shot Root Concealer
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Joico DuoLight
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Hair Shake
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Joico K-PAK Deep Penetrating Reconstructor 40th Anniversary Edition
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Joico Vero K-PAK Color Demi-Permanent Instant Gloss Toners
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Color Balance Purple Shampoo and Conditioner from Joico
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Color Balance Blue Shampoo and Conditioner from Joico
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Crystallize Collection from Joico Color Intensity
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Joico K-PAK Color Therapy Dry Oil Spray
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Color Infuse Red from Joico
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Joico Vero K-PAK® Color Age Defy’s Lustrous Naturals
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Gold Dust Shimmer Finishing Spray from Joico
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Flip Turn Volumizing Finishing Spray
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IRONCLAD Thermal Protectant Spray & HEAT SET Perfecting Créme
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Rock Candy Color Intensity Shades from Joico
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Joico VERO K-PAK Ultra High-Lift
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Joico Vero K-PAK® Color Intensity Adds Two New Shades
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Joico’s Instant Refresh Dry Shampoo
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Power Whip
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Beth Minardi Signature Demi Permanent Liquid Color
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Power Spray Fast-Drying Finishing Spray
ARTICLES
FORMULAS
NEWS
ARTISTS
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BTC Hair Trend Report
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Copper
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Copper
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Haircuts
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Frizz
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BTC Hair Trend Report
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