Joico

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About

The Los Angeles-based international salon haircare and haircolor company was founded on the belief that there is nothing in the world like the beauty of healthy hair. Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with every use, and the brand’s K-PAK Deep Penetrating Reconstructor has won BTC’s Stylist Choice Awards for Favorite Restorative/Deep Conditioner 15 times.

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How to Book Blondes image

How to Book Blondes

Book more blondes, sell more retail and better strategize your social media using these tips from Olivia Smalley.

@omgartistry

Timeless Blondes image

Timeless Blondes

Achieve and maintain classic Hollywood blonde with tips from celebrity colorist Jill Buck.

@jill901

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Short Layered Haircut

Master elevated haircutting with Richard Mannah and learn the four key ingredients for success.

@richardmannah

New Luxury Blend vs. New Luxury Ombré image

New Luxury Blend vs. New Luxury Ombré

Create seamless, high-impact, low-maintenance luxury color with Larisa Love’s blending and ombré techniques.

@larisadoll

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