HOW-TO STEPS

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  “This look is sexy and easy to achieve,” explains Martino.

  Step 1: Wash hair and towel dry.
  Step 2: Work a quarter size amount of Keratin Complex Intense RX throughout and overlay with a small amount of Keratin Complex Infusion.
  Step 3: Blow dry hair using a Keratin Complex Ceramic Round Brush.
  Step 4: While hair is still warm from the dryer, spray with Keratin Complex Flex Flow Finishing Hairspray. Using the dryer’s hi-speed setting, flatten and style the hair.
  Step 5: Finish with Keratin Complex Thermo Shine Spray concentrating on the front sections of the hair.
  

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  “These two easy steps will give you that trendy almost wet, reflective look with flexible hold that’s perfect for day or night,” says Martino.

  Step 1: Wash hair and towel dry.
  Step 2: Mix one pump of Keratin Complex Vita Volume Boosting Foam with a dime size amount of Keratin Complex Glowtion Potion Styling Oil in the palm of your hands. Emulsify the two together and run through the hair. Style as desired.
  

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  “When I’m in a rush and can’t start from scratch, I reach for my Keratin Complex Lock Launder Strengthening Dry Shampoo. It’s great to use on all types of clients, especially the man on the go,” explains Martino.

  Step 1: Wash hair and towel dry.
  Step 2: Apply Keratin Complex Lock Luster Nourishing Spray Conditioner and dry/style with fingers for a natural, masculine look. 
  Step 3: For added shine, finish with Keratin Complex Glowtion Potion Styling Oil.
  

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  “The trick to getting that natural, tousled-debonair look is to use a round brush while blow-drying,” explains Martino.

  Step 1: Wash hair and towel dry.
  Step 2: Apply Keratin Complex Lift Off Root Amplifying Styling Gel throughout hair. 
  Step 3: Using a Keratin Complex Ceramic Round Brush, blow dry hair. To create volume and movement, over-direct the hair in an opposite direction.
  Step 4: When hair is completely dry, apply Keratin Complex Glowtion Potion Styling Oil. Style as desired using fingers.
  

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  “This is one of those time-saving styles your male clients can easily achieve,” explains Martino.
   
  Step 1: Wash hair with Keratin Complex Keratin Care Shampoo and Conditioner
  Step 2: Towel dry and apply Keratin Complex Infusion.
  Step 3: Blow dry using a comb until hair is 75 percent dry.
  Step 4: Finish with Keratin Complex Flex Flow Finishing Hairspray.
  

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  “The trick to achieving this look is to spray the hairspray as you blow dry the hair. The force of the dryer pushes the product through the hair and gives a soft, matte hold that lasts,” says Martino.

  Step 1: Wash hair and towel dry.
  Step 2: Apply Keratin Complex Vita Volume Boosting Foam to damp hair.
  Step 3: Layer with Keratin Complex  Flex Flow Finishing Hairspray and proceed with styling.
  

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  For more information please visit www.keratincomplex.com