Connection Center at #thebtcshow 2021

The Connection Center is one of our fave places to hang at The BTC Show! Here's why: Attendees get hands-on education from their fave brands and educators, snap pics with artists fresh off the stage AND get to try new products. Oh, did we mention the BTC Merch Pop-Up Shop with our 2021 collection? Pretty amazing. When attendees need a break, we have created the perfect oasis to sit back and enjoy the mainstage shows on the big screen in our ~lounge area~. This year, we even featured a new "Lunchtime Education" virtual series with Wella Professionals and L’Oréal Professionnel (!!). Keep scrollin' to see everything that went down in the 2021 Connection Center in Austin, TX! Photo Credit: Adam Adolphus + Peter Wintersteller

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